Currently, I'm the founder and principal consultant at Course Craft where I help companies and creators launch online learning businesses.

Previously, I was an early stage operator at Maven (a16z, First Round) and EventMobi (bootstrapped). While at Shopify I started shopify.com/learn, reaching 1m+ entrepreneurs.

U of T Exec MBA Candidate '24

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Essays

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  • The Dramatic Question

    Every story is built around a dramatic question the audience wants to know and the storyteller has promised to answer. Stories answer questions; every story you tell, every movie you...

    The Dramatic Question

    Every story is built around a dramatic question the audience wants to know and the storyteller has promised to answer. Stories answer questions; every story you tell, every movie you...

  • Spark the Imagination of Your Audience

    Offering just enough detail for your audience to get creative and participate in your storytelling. A collection of distorted pentagons doesn’t sound like much, but when you see it... Don’t...

    Spark the Imagination of Your Audience

    Offering just enough detail for your audience to get creative and participate in your storytelling. A collection of distorted pentagons doesn’t sound like much, but when you see it... Don’t...

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